The result of a partnership between the Ministry of Industry, Commerce, Green and Digital Economy, the Mohammed VI Polytechnic University and the OCP Foundation, the Moroccan Retail Tech Builder (MRTB) is an incubation and acceleration of startups in the commerce sector. This project aims to promote the dissemination of digital solutions adapted to the needs of traders and consumers through strengthening the innovation capacities of Moroccan entrepreneurs, project leaders in the field of commerce. It is part of the efforts made by the Ministry to consolidate best practices in digital commerce, while capitalizing on the efforts of the OCP Foundation in supporting the entrepreneurial ecosystem. The MRTB project also strengthens the positioning of UM6P as a national innovation hub, which already hosts a range of incubation and acceleration programs to allow project leaders to benefit from an environment conducive to their development.